For more than two decades we have been dedicated to guiding companies along sustainable growth journeys, with a steadfast emphasis on fostering innovation and creating shared value. We support SMEs, Start-ups and Franchise systems in national and international development. Our seasoned team of experts, coupled with a robust network of global partners, empowers organizations with the essential resources to unlock their inherent growth potential and effectively tackle the ever-evolving challenges of highly competitive markets.
VLV Capital combines strategic expertise and execution capability in supporting the growth of B2B realities. Founded by Fabio Pasquali, an entrepreneur with a 30-year track record in franchise network development and internationalization, the company boasts a practical approach to business scalability. Pasquali has led WM Capital S.p.A. to listing and actively participated in the governance of more than 20 companies including SMEs and startups in tech, healthcare and publishing. His vision is completed with the founding of Wealty SA, a Swiss startup specializing in telemedicine solutions. VLV Capital transfers this multidisciplinary experience into strategic consulting services for expansion-oriented companies.
For each project, we form a dedicated team of specialists selected according to the client's specific sectoral needs. We employ professionals with cross-functional expertise in financial planning, business strategy, geo-marketing and retail management, supported by legal experts and franchise specialists with solid sector experience.
Fabio Pasquali. CEO & Founder VLV Capital
SFIDA, a monthly Italian magazine dedicated to innovation and start-ups, is launched, featuring a dedicated franchising section.
AZ Franchising is launched: an editorial platform focused on franchising. Over the course of 20 years, it plays a pivotal role in assisting franchising networks in finding new affiliates and takes part in successful initiatives within the European franchise landscape.
Fabio Pasquali establishes WM Capital S.p.A., an Italian company specialising in management consulting services for franchise network development. During 20 years of research he guided hundreds of Franchise networks and developed the “5-lever approach”.
Launch of AZ Franchising Academy and AZ Franchising TV.
AZ Franchising Expo holds its inaugural edition, alongside the launch of the virtual fair AZFranchisingExpo.com. AZ Franchising receives the Business Superbrands award, as one of the most esteemed brands internationally.
Launch of the "Dr. Fleming Service Pharmacy".
WM Capital S.p.A. is listed on the AIM list of Borsa Italiana.
WM Capital establishes a network of partners across 37 countries to support franchise networks. The company attains the Italian status of "innovative SME."
Launch of Wealty SA, an innovative start-up committed to the creation of technological devices for the delivery of telemedicine services.
Launch of the VLV Capital Observatory: a study center aimed at supporting the strategic business decisions of our network of SMEs, and identifying opportunities and threats arising from the competitive environment in which they operate.
Launch of Franchising&Partnership, our new editorial platform. 30 years after our entry into the franchising communication sector, F&P is developed to address the needs of constantly evolving markets with a strong commitment to using new technologies.
Launch of Alta Cucina Italiana , Born out of a passion for food and wine excellence Italian, with the goal of celebrating and sharing the authenticity of the cuisine of the Bel Paese.
Alta Cucina Italiana is an Enhance Italian food and wine excellence in the world. It aims to be a restaurant platform that combines authentic Italian fast casual dining formats, combining quality, speed and design into a unique sensory experience.
THE SECTOR: Food, Franchising, Made in Italy.
THE PROJECT: The project: was born from the experience of VLV Capital, the Italian restaurant format that contains other formats, respecting the brand identity and making use of the advantages of synergy between companies, the project offers unified expansion at low cost.
TheSecret is an Italian Lifestyle Community that combines tradition and innovation to offer an oasis of Bellessere.
THE SECTOR: Wellness, Lifestyle, Personal Development.
THE PROJECT: Born to dedicate oneself to self-improvement and self-discovery to live one's awareness through experiences, relationships and lifestyles inspired by mental and physical well-being. An 'ecosystem made of events, content and immersive spaces to achieve the art of living individually or with the support of our community.
Mammina Blends the authenticity of Neapolitan tradition with an informal and welcoming approach. Thanks to a curated and inclusive offering, it has been able to win over an increasingly large and diverse audience.
THE SECTOR: Catering, Italian Cuisine, Franchising.
THE PROJECT: Development of a collaborative franchise model to expand the Mammina brand through VLV Capital's “Alta Cucina Italiana” project.
We are specialists in Franchise business format.
Originated in the early 1900s, the franchise system remains an incredibly compelling strategy for commercial expansion even in the present day. Throughout our extensive history, we have witnessed the enduring allure of franchising and its ability to drive remarkable business growth. At VLV Capital, we actively foster the growth of national and international networks by crafting robust and cutting-edge franchise models. Our approach, refined over 22 years of dedicated research and experience, is based on the control of five key levers of action and the cooperation of specialized professionals and industry-specific experts.
We are entrepreneurs.
The definition of business strategy is the bedrock for any thriving enterprise. At VLV Capital, we place a strong emphasis on assisting SMEs in formulating their optimal business strategies. Our tailored management consulting interventions are carefully crafted to align with the specific objectives of each company and its stakeholders. We provide comprehensive support to companies in market analysis, strategic planning, and forecasting future scenarios. We provide access to a comprehensive suite of services dedicated to defining and executing the optimal business strategy of each SMEs. Together, we forge a path towards success, enabling companies and their stakeholders to achieve their goals and secure a prosperous future.
We invest in our clients.
We hold stakes in various Swiss and European businesses, in order to align our goals with those of our customers and generate lasting value. We invest in high-potential projects, focusing on sustainability and innovation. In addition, we support entrepreneurs in their growth paths, taking on strategic positions within or in support of the Boards of Directors.
We are independent.
We provide access to a network of international partners with whom we have built privileged relationships. In particular, only after a careful selection process aimed at the specific needs of each business, we encourage matching with new business partners that can create value for the company and its shareholders.
We provide comprehensive support to franchise networks, assisting in the development of pilot locations, as well as negotiating and managing the first group of affiliates. For existing networks, we offer interventions to promote relaunches and expand commercial reach.
We conduct thorough market studies to analyze the competitive landscape and identify the optimal positioning for your company within the market.
Our team assists you in defining the most suitable business model for distributing your products and services. We help you achieve management objectives, minimize investments, and reduce operational risks. In this path, we provide provide tools for predicting future scenarios and identifying strategic options with clarity.
Drawing on extensive analysis of your franchise network and sector, we design tailor-made contractual solutions. These solutions aim to ensure a sustainable income balance between the franchisor and affiliates while safeguarding the franchisor’s valuable know-how.
We support companies in standardizing their operations and engineering distinctive elements of their brand. This approach allows for the creation of replicable and inimitable franchising formats.
Expanding the sales network internationally can present significant challenges and risks. Through our expertise in Master Franchising strategies, we help contain costs and mitigate risks. We support companies in their internationalization projects, tailoring our approach to the unique characteristics of each industry and company objectives.
We assist companies in formulating operational strategies for finding suitable franchise affiliates. Our aim is to attract investors and effectively position the franchise offering to reach the desired target audience.
We actively promote training programs in the franchising and entrepreneurship field. Our experienced team has taught in courses of prestigious institutions such as the LUISS Business School in Rome and the Uniscientia Academy.
We actively promote training programs in the franchising and entrepreneurship field. Our experienced team has taught in courses of prestigious institutions such as the LUISS Business School in Rome and the Uniscientia Academy.
We guide our clients in defining and implementing Go-to-Market strategies, based on an in-depth study of the target market. We develop communication and marketing plans aimed at achieving commercial objectives.
Over the course of 30 years, our journey has involved extensive collaboration and in-depth study of hundreds of franchise networks. Through this rich experience, we have successfully identified five essential factors that consistently unite prosperous franchise networks. It is from this valuable knowledge that the innovative “5 Levers Method” was conceived, developed, and officially registered under the visionary guidance of Fabio Pasquali. This methodology serves as a powerful tool, empowering us to analyze the current state of existing networks and strategically design the development of new franchising initiatives.
Our Observatory provides businesses with valuable information to guide high-impact strategic decisions and promptly identify opportunities and threats arising from constantly evolving markets.
Through the collection and analysis of data from primary and secondary sources, and the collaboration with several industry experts, we produce industry reports and tailored dossiers to effectively support the decision-making processes of each company, with a focus on SMEs and Franchise networks.
We unleash the growth potential of each of our Clients by providing critical data and insights during crucial stages: revision of business models, competitive positioning analysis, redefinition of the Customer Value Proposition, and Go-to-market strategies definition.
The joint Observatory between VLV Capital and Luiss Business School was created with the aim of generating strategic insights and practical tools to face the challenges of the franchising world. This initiative integrates the growth-oriented consulting approach of VLV Capital with the academic and training expertise of Luiss Business School.
Through an Executive Program structured in 6 modules, the course provides franchisors, franchisees, managers and entrepreneurs with a comprehensive view on network design, business planning, integrated marketing, process digitalization and international expansion strategies. All of this is accompanied by mentoring activities, business challenges and professional networking.
The Observatory develops reports, thematic dossiers and real case studies, offering data and analysis on:
Competitive dynamics and trends in the franchising sector;
Business models and innovation in networks;
Impact of digitalization and AI in franchise networks;
Go-to-Market strategies and internationalization.
We unleash the potential of each participant, combining experiential training, strategic vision, and immediately applicable tools to guide the growth of networks in a complex and ever-changing economic environment.
Ethics serves as the fundamental pillar of every successful franchise network, as it involves the sharing of common and widespread values such as integrity and sustainability. By prioritizing ethical practices, franchise networks can establish trust and build long-lasting relationships with franchisee.
Through the systematic codification of expertise and knowledge, we enable the effective replication of winning business models, unlocking the full potential of products and services. Our comprehensive support includes assisting companies in standardizing processes and replicating successful elements, ensuring consistent and efficient operations across the franchise network.
Training plays a pivotal role in spreading company know-how and cultivating a coherent and distinctive value proposition. We provide tailored resources to structure continuous learning processes at affiliate locations, facilitating the flow of information and knowledge exchange between affiliates and the parent company. This empowers franchisees to deliver exceptional experiences aligned with the franchise's values and standards.
In today's dynamic market environment, investing in research is paramount to ensure the long-term sustainability of franchise networks. We collaborate with companies to define an investment strategy that focuses on continuously enhancing the value provided to franchisees. By staying ahead of market trends and consumer preferences, franchises can adapt and evolve effectively, securing their competitive edge.
The pursuit of value generation in a franchise network encompasses two essential aspects: creating value for both affiliates and end customers. We assist companies in conducting comprehensive studies and implementing business models that guarantee profitability for franchisees while maximizing the value-for-money proposition for customers. This dual focus strengthens the overall success and growth of the franchise network.
Since 1993, we have been immersed in the communication needs of businesses and Franchise networks, offering our clients a broad spectrum of tools to enhance their visibility and foster networking and matching opportunities with prominent partners. We provide exclusive advertising opportunities to target a diverse audience of entrepreneurs, investors and professionals, and we support our clients in event organization, digital content creation, and participation in the most prominent international fairs.
Our editorial offerings are in constant evolution, designed to respond to an ever-changing context. Franchising&Partnership, our new editorial platform, provides an integrated system of products and services specifically tailored for the world of franchising and entrepreneurship, with a strong orientation towards the international market. A trendsetter that caters to entrepreneurs, investors, established brands and professionals, with a keen focus on new technologies and the startup world.
F&P fosters growth and internationalization of businesses, offering a privileged perspective on high-potential growth businesses and providing operators with great opportunities in Franchising supply chains.
F&P is available in both digital and print formats, onboard more than 250 high-speed Italian trains, through the Portale Frecce, as well as in the most prestigious international hotel establishments.
We believe in creating shared value for our clients and their value chain. Our consultancy focuses not only on achieving individual success, but also on fostering mutually beneficial outcomes for all stakeholders involved. By aligning our efforts with our clients' goals and collaborating with their value chain partners, we strive to generate long tem growth and positive impact for everyone involved.
We think out-of-the-box. Each client and business situation is unique and need customized solutions. We encourage the power of creativity strategies to unlock untapped opportunities, address complex challenges, and drive transformative change for our clients.
Integrity in action. We are dedicated to upholding the highest ethical standards in all our interactions and engagements. We operate with integrity, honesty, and transparency, prioritizing the long-term success and reputation of our clients. In our portfolio, we boast several success stories aimed at environmental and social sustainability.
Building mutual trust. We believe in open and honest communication with our clients, providing them with clear and comprehensive information throughout our consultancy process. We aim to ensure that our clients have a complete understanding of our strategies, methodologies, and recommendations. This way, we enable our clients to actively participate in shaping their transformation process.
Life is an opportunity, benefit from it.
Life is beauty, admire it.
Life is a dream, realize it.
Life is a challenge, meet it.
Life is a duty, complete it.
Life is a game, play it.
Life is a promise, fulfill it.
Life is sorrow, overcome it.
Life is a song, sing it.
Life is a struggle, accept it.
Life is a tragedy, confront it.
Life is an adventure, dare it.
Life is luck, make it.
Life is life, fight for it.
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