For more than two decades, we have been dedicated to guiding companies on their paths to sustainable growth, with a steadfast focus on fostering innovation and creating shared value. We support SMEs, startups, and franchise systems in their national and international expansion. Our experienced team of experts, combined with a robust network of global partners, equips organizations with the essential resources to unlock their inherent growth potential and effectively address the ever-changing challenges of highly competitive markets.
VLV Capital combines strategic expertise and execution capabilities to support the growth of B2B companies. Founded by Fabio Pasquali, an entrepreneur with a 30-year track record in franchise network development and internationalization, the company takes a practical approach to business scalability. Pasquali led WM Capital S.p.A. to a public listing and has actively participated in the governance of more than 20 companies, including SMEs and startups in the tech, healthcare, and publishing sectors. His vision is further realized through the founding of Wealty SA, a Swiss startup specializing in telemedicine solutions. VLV Capital applies this multidisciplinary experience to provide strategic consulting services for companies focused on expansion.
For each project, we assemble a dedicated team of specialists selected based on the client's specific industry needs. We employ professionals with cross-functional expertise in financial planning, business strategy, geomarketing, and retail management, supported by legal experts and franchise specialists with extensive industry experience.
Fabio Pasquali. CEO & Founder of VLV Capital
SFIDA, a monthly Italian magazine dedicated to innovation and startups, has been launched, featuring a section dedicated to franchising.
AZ Franchising has been launched: an editorial platform focused on franchising. Over the past 20 years, it has played a pivotal role in helping franchising networks find new franchisees and has participated in successful initiatives within the European franchising industry.
Fabio Pasquali founded WM Capital S.p.A., an Italian company specializing in management consulting services for the development of franchise networks. Over the course of 20 years of research, he has guided hundreds of franchise networks and developed the “5-lever approach.”
Launch of the AZ Franchising Academy and AZ Franchising TV.
AZ Franchising Expo is holding its inaugural event, alongside the launch of the virtual fair AZFranchisingExpo.com. AZ Franchising has received the Business Superbrands award as one of the most highly regarded brands internationally.
Launch of the "Dr. Fleming Service Pharmacy".
WM Capital S.p.A. is listed on the AIM market of Borsa Italiana.
WM Capital has established a network of partners across 37 countries to support franchise networks. The company has been designated an "innovative SME" in Italy.
Launch of Wealty SA, an innovative startup dedicated to developing technological devices for the delivery of telemedicine services.
Launch of the VLV Capital Observatory: a research center designed to support the strategic business decisions of our network of SMEs and to identify opportunities and threats arising from the competitive environment in which they operate.
Launch of Franchising&Partnership, our new editorial platform. Thirty years after we entered the franchising communications sector, F&P has been developed to meet the needs of constantly evolving markets, with a strong commitment to leveraging new technologies.
Launch of Alta Cucina Italiana, born out of a passion for excellence in food and wine Italian, with the goal of celebrating and sharing the authenticity of the cuisine of the Bel Paese.
Alta Cucina Italiana aims to promote the excellence of Italian food and wine around the world. It seeks to be a restaurant platform that offers authentic Italian fast-casual dining concepts, combining quality, speed, and design into a unique sensory experience.
THE SECTOR: Food, Franchising, Made in Italy.
THE PROJECT: The project was born out of the experience of VLV Capital, an Italian restaurant concept that encompasses other formats. By respecting the brand identity and leveraging the benefits of synergy between companies, the project offers unified expansion at a low cost.
TheSecret is an Italian lifestyle community that combines tradition and innovation to offer an oasis of well-being.
THE SECTOR: Wellness, Lifestyle, Personal Development.
THE PROJECT: Dedicated to self-improvement and self-discovery, helping people live more mindfully through experiences, relationships, and lifestyles inspired by mental and physical well-being. An ecosystem of events, content, and immersive spaces designed to help you master the art of living—whether on your own or with the support of our community.
MamminaBlends the authenticity of Neapolitan tradition with a casual and welcoming atmosphere. Thanks to a carefully curated and inclusive menu, it has been able to attract an increasingly large and diverse audience.
THE SECTOR: Catering, Italian Cuisine, Franchising.
THE PROJECT: Development of a collaborative franchise model to expand the Mammina brand through VLV Capital's “Alta Cucina Italiana” project.
We specialize in franchise business models.
Originating in the early 1900s, the franchise system remains an incredibly compelling strategy for commercial expansion even today. Throughout our extensive history, we have witnessed the enduring appeal of franchising and its ability to drive remarkable business growth. At VLV Capital, we actively foster the growth of national and international networks by developing robust and cutting-edge franchise models. Our approach, refined over 22 years of dedicated research and experience, is based on managing five key levers of action and collaborating with specialized professionals and industry-specific experts.
We are entrepreneurs.
The definition of business strategy is the foundation of any thriving enterprise. At VLV Capital, we place a strong emphasis on helping SMEs formulate their optimal business strategies. Our customized management consulting services are carefully designed to align with the specific objectives of each company and its stakeholders. We provide comprehensive support to companies in market analysis, strategic planning, and forecasting future scenarios. We offer access to a comprehensive suite of services dedicated to defining and executing the optimal business strategy for each SME. Together, we forge a path toward success, enabling companies and their stakeholders to achieve their goals and secure a prosperous future.
We invest in our clients.
We hold stakes in various Swiss and European companies in order to align our goals with those of our customers and create lasting value. We invest in high-potential projects, with a focus on sustainability and innovation. In addition, we support entrepreneurs as they grow, taking on strategic roles within or in support of their boards of directors.
We are independent.
We provide access to a network of international partners with whom we have established close relationships. In particular, only after a careful selection process tailored to the specific needs of each business do we facilitate connections with new business partners who can create value for the company and its shareholders.
We provide comprehensive support to franchise networks, assisting with the development of pilot locations, as well as negotiating and managing the first group of franchisees. For existing networks, we offer services to facilitate relaunches and expand their market reach.
We conduct thorough market research to analyze the competitive landscape and identify the optimal market positioning for your company.
Our team helps you define the most suitable business model for distributing your products and services. We help you achieve your management objectives, minimize investments, and reduce operational risks. Along the way, we provide tools for predicting future scenarios and clearly identifying strategic options.
Based on an in-depth analysis of your franchise network and industry, we design customized contractual solutions. These solutions are designed to ensure a sustainable balance of income between the franchisor and franchisees while protecting the franchisor’s valuable know-how.
We help companies standardize their operations and develop distinctive brand elements. This approach enables the creation of replicable and unique franchise models.
Expanding the sales network internationally can present significant challenges and risks. Through our expertise in master franchising strategies, we help control costs and mitigate risks. We support companies in their international expansion efforts, tailoring our approach to the unique characteristics of each industry and the company’s objectives.
We help companies develop operational strategies for finding suitable franchisees. Our goal is to attract investors and effectively position the franchise offering to reach the desired target audience.
We actively promote training programs in the fields of franchising and entrepreneurship. Our experienced team has taught courses at prestigious institutions such as the LUISS Business School in Rome and the Uniscientia Academy.
We actively promote training programs in the fields of franchising and entrepreneurship. Our experienced team has taught courses at prestigious institutions such as the LUISS Business School in Rome and the Uniscientia Academy.
We help our clients define and implement go-to-market strategies based on an in-depth analysis of the target market. We develop communication and marketing plans designed to achieve business objectives.
VLV Capital values partnerships, which is why Dr. Pasquali is one of the founders and current president of Italian Consulting Group. With over €500 million in revenue, it is the leading “Made in Italy” marketing consortium, with a nationwide presence and composed of companies rigorously selected for their professionalism and results.
Its mission is to create a collaborative network that strengthens the market position of member companies by supporting them in their national and international growth.
Our Observatory provides businesses with valuable information to guide high-impact strategic decisions and promptly identify opportunities and threats arising from constantly evolving markets.
Through the collection and analysis of data from primary and secondary sources, and in collaboration with several industry experts, we produce industry reports and customized dossiers to effectively support the decision-making processes of each company, with a focus on SMEs and franchise networks.
We unlock the growth potential of each of our clients by providing critical data and insights during key stages: business model review, competitive positioning analysis, redefinition of the customer value proposition, and development of go-to-market strategies.
The joint Observatory established by VLV Capital and Luiss Business School was created with the aim of generating strategic insights and practical tools to address the challenges of the franchising industry. This initiative combines VLV Capital’s growth-oriented consulting approach with the academic and training expertise of Luiss Business School.
Through an Executive Program structured into 6 modules, the course provides franchisors, franchisees, managers, and entrepreneurs with a comprehensive overview of network design, business planning, integrated marketing, process digitization, and international expansion strategies. All of this is complemented by mentoring activities, business challenges, and professional networking.
The Observatory produces reports, thematic dossiers, and real-world case studies, providing data and analysis on:
Competitive dynamics and trends in the franchising sector;
Business Models and Innovation in Networks;
The Impact of Digitalization and AI on Franchise Networks;
Go-to-Market Strategies and Internationalization.
We unlock the potential of each participant by combining experiential training, strategic vision, and immediately applicable tools to guide the growth of networks in a complex and ever-changing economic environment.
Ethics serves as the cornerstone of every successful franchise network, as it involves the sharing of common and widely held values such as integrity and sustainability. By prioritizing ethical practices, franchise networks can build trust and foster long-lasting relationships with franchisees.
Through the systematic codification of expertise and knowledge, we enable the effective replication of successful business models, unlocking the full potential of products and services. Our comprehensive support includes helping companies standardize processes and replicate successful elements, ensuring consistent and efficient operations across the franchise network.
Training plays a pivotal role in sharing company expertise and fostering a cohesive and distinctive value proposition. We provide customized resources to establish continuous learning processes at franchise locations, facilitating the flow of information and knowledge exchange between franchisees and the parent company. This empowers franchisees to deliver exceptional experiences that align with the franchise’s values and standards.
In today's dynamic market environment, investing in research is essential to ensuring the long-term sustainability of franchise networks. We work with companies to develop an investment strategy focused on continuously enhancing the value provided to franchisees. By staying ahead of market trends and consumer preferences, franchises can adapt and evolve effectively, securing their competitive edge.
The pursuit of value creation within a franchise network involves two key aspects: creating value for both franchisees and end customers. We help companies conduct comprehensive studies and implement business models that ensure profitability for franchisees while maximizing the value-for-money proposition for customers. This dual focus enhances the overall success and growth of the franchise network.
Since 1993, we have been dedicated to meeting the communication needs of businesses and franchise networks, offering our clients a wide range of tools to enhance their visibility and foster networking and business-matching opportunities with leading partners. We provide exclusive advertising opportunities to reach a diverse audience of entrepreneurs, investors, and professionals, and we support our clients in event planning, digital content creation, and participation in the most prominent international trade shows.
Our editorial offerings are constantly evolving, designed to respond to an ever-changing landscape. Franchising&Partnership, our new editorial platform, provides an integrated system of products and services specifically tailored to the world of franchising and entrepreneurship, with a strong focus on the international market. A trendsetter that caters to entrepreneurs, investors, established brands, and professionals, with a keen focus on new technologies and the startup world.
F&P promotes the growth and internationalization of businesses, offering a unique perspective on high-potential growth companies and providing operators with excellent opportunities within franchising supply chains.
F&P is available in both digital and print formats, on more than 250 high-speed Italian trains, through the Portale Frecce, as well as in the most prestigious international hotels.
We believe in creating shared value for our clients and their value chain. Our consulting firm focuses not only on achieving individual success, but also on fostering mutually beneficial outcomes for all stakeholders involved. By aligning our efforts with our clients' goals and collaborating with their value chain partners, we strive to generate long-term growth and a positive impact for everyone involved.
We think outside the box. Every client and business situation is unique and requires customized solutions. We harness the power of creative strategies to unlock untapped opportunities, address complex challenges, and drive transformative change for our clients.
Integrity in action. We are committed to upholding the highest ethical standards in all our interactions and engagements. We operate with integrity, honesty, and transparency, prioritizing the long-term success and reputation of our clients. Our portfolio includes several success stories focused on environmental and social sustainability.
Building mutual trust. We believe in open and honest communication with our clients, providing them with clear and comprehensive information throughout our consulting process. We aim to ensure that our clients have a complete understanding of our strategies, methodologies, and recommendations. In this way, we enable our clients to actively participate in shaping their transformation process.
Life is an opportunity—make the most of it.
Life is beautiful; admire it.
Life is a dream—make it come true.
Life is a challenge—face it.
Life is a duty; fulfill it.
Life is a game—play it.
Life is a promise; fulfill it.
Life is sorrow; overcome it.
Life is a song—sing it.
Life is a struggle; accept it.
Life is a tragedy; face it.
Life is an adventure—give it a try.
Life is luck—make the most of it.
Life is life; fight for it.
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