NAVIGATING SUCCESS, TOGETHER.

Mission

We support entrepreneurs and companies as they grow, transforming our many years of experience in franchising into scalable strategies and valuable connections. Our goal is to create a winning ecosystem where innovation, collaboration, and tangible results drive shared success.

Vision

We aim to be strategic partners for today’s businesses, offering tailored strategic consulting that transforms proven expertise into modern, future-oriented solutions.

VLV Mission and Vision
Fabio Pasquali

Fabio Pasquali

Founder and CEO

About Us

With over three decades of experience in franchise network development, international expansion, and business innovation, VLV Capital is the ideal strategic partner for companies looking to grow. Founded by Fabio Pasquali, a visionary entrepreneur and industry leader, VLV Capital began as a boutique consulting firm with a clear mission: to build value by helping companies develop complex sales networks and customized franchise models. Fabio Pasquali founded and led WM Capital, guiding it to a public listing, and today serves as Chairman and CEO of VLV Capital, a firm that has provided consulting services to over 1,200 retail locations. He also serves as the academic advisor for the Master’s program in Franchising Management at Luiss Business School, one of Europe’s most prestigious business schools, and as Chairman of the Italian Consulting Group, a consortium of excellence in marketing and consulting, where VLV Capital is the sole representative for franchising.

Experience, Innovation, Results

Today, VLV Capital combines this solid experience with the power of Artificial Intelligence to offer: advanced strategies, digital and data-driven approaches, and solutions designed to address the challenges of today’s market. Our goal is clear: to guide today’s businesses toward tomorrow’s success.

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Companies

Services

Development Strategies

We create and implement plans designed to achieve long-term growth objectives for a company or project.

Corporate AI

Generative AI in business models to optimize processes and create new products and services.

Network Development and Franchising

We support the expansion of complex, scalable sales networks using digital tools and AI.

Advisory Board

We provide a strategic vision of excellence to effectively support corporate governance.

Development Strategies

We turn ideas into opportunities

Our strategic consulting services are designed to help you:

  • Set clear, achievable goals that are aligned with your company's vision.
  • Analyze the market and the competition, identifying threats and areas for growth.
  • Develop concrete action plans, with customized roadmaps and success metrics.
  • Optimize resources and investments, maximizing ROI and reducing risks.

Why Choose Us?

Industry experts

Our team combines multidisciplinary expertise and years of experience.

Tailored Approach

We offer strategies tailored to your needs.

Measurable results

We constantly monitor progress to ensure that our goals are met.

Corporate AI

We offer AI Corporate, a service that integrates customized artificial intelligence solutions to optimize processes, reduce costs, and generate new sources of revenue.

Customer Experience

We analyze processes and data to identify the opportunities with the highest ROI.

Company Experience

Let's work together to design a solution to improve the company's internal efficiency.

Deployment & Training

Technical implementation combined with training for the internal team.

Continuous Optimization

Monitoring with monthly reports to implement performance improvement strategies.

Network Development and Franchising

Through our innovative franchising model and strategic partnerships, we transform companies into successful ecosystems.

  • Replicable formats using plug-and-play technologies.
  • Flexible revenue-sharing models.
  • Integrated platforms (CRM, training, marketing).

For Franchisors

Support for selecting and training partners to scale your business model safely and profitably.

For Partners / Investors

Access to established brands and profitable markets, with ongoing support to maximize ROI.

Advisory Board

We select experts who support companies with specialized expertise, networks, and strategic vision, without the constraints of a board of directors.

Startup / Scaleup

Support to prepare for funding rounds, structure growth, or manage expansion into new markets.

SMEs in Transition

We drive process innovation and digital transformation to remain competitive.

Corporate

We provide the agility needed to manage market disruptions and complex organizational challenges.

We can all describe the McDonald’s or Coca-Cola logo from memory: their universal recognition is part of what makes these multinational corporations so valuable. Few, however, would be able to name one of their major shareholders, Warren Buffett, one of the world’s richest men according to Forbes. That’s exactly the point: many companies use network-based systems—particularly franchising—to grow and expand their businesses internationally. Network systems are true generators of value, and franchising is the most effective and fastest strategy for market penetration. In other words, the network system is a value in and of itself, and those who invest in it are rewarded.

Fabio Pasquali. CEO & Founder of VLV Capital

Network Development and Franchising

Through our innovative franchising model and strategic partnerships, we transform companies into successful ecosystems:

Replicable formats using plug-and-play technologies

Support for Partner Selection and Training

Flexible revenue-sharing models

Access to established brands and profitable markets

Integrated platforms (CRM, training, marketing)

Ongoing support to maximize ROI

Our Achievements

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1993

WM Capital Is Launched A publicly traded company

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1999

AZ Franchising the industry's leading magazine and winner of the Business Super Brand award

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2013

WM Capital Launches the Dr. Flaming Pharmacy

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2018

WM Capital Launches the Health Box with Wealty

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2023

Dr. Fabio Pasquali Becomes Scientific Advisor for the Master's Program in Franchising Management

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2025

VLV Capital Becomes the Sole Boutique Specializing in Franchising, and Dr. Pasquali Assumes the Presidency of Italian Consulting Group

VLV Case Studies

OUR SERVICES

We support franchise networks in developing their pilot locations and in negotiating terms with and managing their first franchisees.

We work with existing networks to promote business revitalization and expansion through key, tailor-made strategies.

We support small and medium-sized enterprises (SMEs) and corporate governance with a network of contacts and expertise built up over many years of experience, providing strategic insight and expertise to guide decision-making.

Let’s analyze the relevant competitive environment to identify and implement the company’s optimal positioning in the target market.

We work alongside companies to define the optimal business model for distributing their products and services, with the aim of achieving management’s objectives, minimizing investments, and reducing operational risk. We provide companies with the tools to anticipate possible future scenarios and clearly identify the strategic options available to them.

Following a thorough analysis of the franchise network and the relevant industry, we design customized contractual solutions aimed at ensuring a sustainable profit balance between the parent company and its franchisees and protecting the franchisor’s know-how.

We support businesses in standardizing their operations and refining the distinctive elements of their brand, with the goal of creating franchise models that are replicable and difficult to imitate.

Support from consultants and attorneys specializing in franchising in the event of domestic and international disputes

 We assist companies in developing an operational strategy for recruiting franchisees, with the goal of reaching their target audience of investors and effectively positioning their franchise offering.

We promote training initiatives in the fields of franchising and entrepreneurship in general. To this end, our team has taught at leading institutions, such as the LUISS Business School in Rome and the Uniscientia Academy.

VLV Capital draws on an international network of contacts and partners in the financial sector to guide companies through processes aimed at maximizing the value of their economic capital and facilitating the acquisition of new financial resources.

We work with our clients to define and implement go-to-market strategies, designed based on an in-depth analysis of the target market. We develop communication and marketing plans to help them achieve their business objectives.

Valuable Partnerships

VLV Capital places great value on partnerships: this is why Fabio Pasquali is a co-founder and president of Italian Consulting Group, the leading “Made in Italy” marketing consortium. This consortium brings together companies selected for their professionalism and track record, with the mission of strengthening the position of its member companies by supporting their development both nationally and internationally.

Learn more

OBSERVATORY

Our Observatory provides companies with valuable information to guide high-impact strategic decisions and promptly identify opportunities and threats arising from constantly evolving markets.

As the Scientific Advisor for the Executive Program in Franchising Management at Luiss Business School, the CEO of VLV Capital shares practical and strategic insights, training professionals to navigate the complexities of the industry using cutting-edge tools.

The course offers a focused and practical training program for those who want to master the dynamics of modern franchising.

 

Our Research

VLV Capital x Luiss Business School

Executive Program in Franchising Management

The joint observatory established by VLV Capital and Luiss Business School was created with the goal of generating strategic insights and practical tools to address the challenges of the franchising industry. This initiative combines VLV Capital’s growth-oriented consulting approach with the academic and educational expertise of Luiss Business School.

As the Scientific Advisor for the Executive Program in Franchising Management at Luiss Business School, the CEO of VLV Capital shares practical and strategic insights, training professionals to navigate the complexities of the industry using cutting-edge tools.

The course offers a focused and practical training program for those who want to master the dynamics of modern franchising.

THE 5 LEVERS ABOUT OUR APPROACH

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ETHICS

Sharing common and widely held values, such as ethics and sustainability, is the cornerstone of every successful franchise network.

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ENGINEERING

By codifying know-how, it is possible to effectively replicate successful business models and unlock the full potential of a product or service. To this end, we support companies in standardizing their processes and replicating the elements that drive their success.

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TRAINING

Through training, the parent company shares its corporate know-how and builds a consistent and distinctive value proposition. We deploy the most appropriate resources to establish continuous learning processes at our affiliated locations and facilitate the flow of information from the affiliate network to the parent company.

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SEARCH

In today’s constantly evolving market environment, investing in research is essential to ensuring the long-term sustainability of the franchise network. We help companies develop an investment strategy aimed at continuously increasing the value offered to franchisees.

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THE VALUE

The focus on value creation within a franchise network is twofold: the network must create value for its franchisees and for end customers. We support companies in designing and implementing business models that generate profitability for franchisees and maximize value for money for end customers.

PUBLISHING DIVISION

Your Message, Our Experience.

Since 1993, we have been providing communications services to businesses and franchise networks, offering our clients a wide range of tools to increase their visibility and foster networking and matching opportunities with key partners. We offer exclusive advertising space to a diverse audience of entrepreneurs, investors, and professionals, and we support our clients in organizing events, creating digital content, and participating in major international trade shows.

Our publishing products are constantly evolving to adapt to an ever-changing environment. Franchising&Partnership is our new publishing platform, offering an integrated system of products and services dedicated to the world of franchising and entrepreneurship, with a focus on the international market. A trendsetter, it targets entrepreneurs, investors, established brands, and professionals, with a strong emphasis on new technologies and the world of startups.

F&P promotes the growth and internationalization of businesses by providing valuable information on high-potential ventures and ensuring that industry professionals have privileged access to opportunities within the franchising sector.

F&P is available in digital and print formats, on board more than 250 high-speed trains via the Frecce Portal, as well as in the most prestigious international hotels.

Our Values

SHARED VALUE

We want to create shared value for our clients. Through our services, we help entire value chains succeed, generating a positive impact for all of the company’s stakeholders. Furthermore, we align our goals with those of our clients, working closely with them and actively investing in their projects.

INNOVATION

We are innovators. Every client is unique. We believe in the power of creativity as the only way to seize new opportunities in the future, successfully tackle the challenges of increasingly competitive markets, and drive our clients’ transformation.

ETHICS

We respect the planet and people. We are committed to upholding the highest ethical standards at every stage of our consulting projects, in our relationships with our colleagues, and in our relationship with the planet. Our portfolio includes several success stories focused on environmental and social sustainability.

TRANSPARENCY

Let’s be upfront. We believe in open and transparent communication with our clients. We provide them with clear and comprehensive information and involve them at every stage of the consulting process. We want to ensure they fully understand our strategies and methodologies, which are the result of thirty years of both mistakes and successes. In this way, we enable our clients to actively participate in shaping their transformation process.

OUR PHILOSOPHY

Live Life

Life is an opportunity—seize it.

Life is beauty—admire it.

Life is bliss—savour it.

Life is a dream—make it a reality. 

Life is a challenge—face it. 

Life is a duty, I suppose.

Life is a game—play it. 

Life is precious; take care of it. 

Life is a treasure—cherish it. 

Life is love, my dear. 

Life is a mystery—discover it. 

Life is a promise—fulfill it. 

Life is sadness—get over it.

Life is a hymn—sing it. 

Life is a struggle—accept it. 

Life is an adventure—take a chance on it. 

Life is happiness—make it worth it. 

Life is life—defend it.

Mother Teresa of Calcutta

LET'S TALK ABOUT IT TOGETHER

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